01Open application
Starter Program
Build your foundation
0–1,000 followersYes, we can help you go LIVE
For emerging creators ready to test content, live streaming, and a new income path with structure and accountability.
Explore this pathEnglish▾
Clarity gives you direction.Action moves you forward.
PEOPLE
Our Mission
“We identify and support creators who are ready to grow—and help them turn their potential into real progress.”
Choose your entry point
One goal.
Three ways forward.
Application does not guarantee acceptance. The right support is matched to readiness, commitment, and potential.
02Limited availability
Creator Program
Turn talent into momentum
For creators with skill or early experience who need sharper positioning, content planning, live operations, and data-led growth.
Explore this path03Application only
Artist Program
Build the full business
For selected, high-potential artists ready for focused support across audience growth, live streaming, products, and monetization.
Explore this pathMeet our team.
287+
Helped 287 creators reach their goals — and counting. Every new creator brings a new story, a new ambition, and a new milestone we’re proud to support.
Company direction, creator vision, partnerships, and team leadership.
Daily operations, team coordination, and creator support standards.
Creator onboarding, account progress, and daily follow-up.
Agent Coordination, Creator Care and Representative Support
Creator onboarding and account support.
Online support and creator follow-up.
LIVE support and stream coordination.
Lighting, setup, and content presentation.
Marketing and audience development.
Creator onboarding and daily support.
Account review and performance follow-up.
LIVE planning and creator communication.
Content support and creator growth.
Online support and creator coordination.
Creator care and team follow-through.
Founder story
Built by someone who knows the stage.
Helped hundreds of artists transition from traditional stages to digital platforms. Today, that mission extends to anyone—in any field—who wants to build their presence through TikTok LIVE.
People and People began with a simple conviction: talented people should not have to figure out the digital world alone. Professional discipline, honest feedback, useful technology, and a clear commercial path can turn talent into durable opportunity.
View Chuy’s Verified Profile on LinkedIn
37+
Over 37 years of professional performance experience
5000+
Performance over 5,000 live shows
287+
Helped 287 creators reach their goals — and counting. Every new creator brings a new story, a new ambition, and a new milestone we’re proud to support.
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The path
A CLEAR PATH
FORWARD.
01
Apply
Tell us who you are, what you can do, and what you want to achieve.
02
Assess
We review your skills, goals, and current online presence.
03
Build
We create a clear content and LIVE plan around your strengths.
04
Grow
We use feedback and results to help you improve and grow.
The difference support makes
Unmanaged Talent VS Managed Talent
You can go LIVE on your own. With the right team behind you, you can build with more direction, access, feedback, and opportunity.
Creator advantageUnmanagedManaged
Monetise Livestream through Gifting✓✓
Support from an Official TikTok Partner Agency—✓
Feedback Shared Directly With TikTok—✓
Coaching Sessions with Agency Talent Manager—✓
Post-LIVE Feedback & Content Strategy Planning—✓
Access to Exclusive TikTok Campaigns and Events—✓
Networking with the Agency Creator Community—✓
Beta Test New Features—✓
Chance to Be Featured on the TikTok LIVE Account—✓
Your next stage starts here
Ready to build
what comes next?
Tell us about your talent, your goals, and the time you are ready to invest. We’ll help determine the right next step.
Start your application
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